Coke Studio Launch

"A world without music can only be described by one word - Dull"  - Takunda Jinda  , on thursday night while i was, amoung  Musicians ,Actors and my fellow A-List socialites ,I had an opportunity to experience a listening session where Zambian icon Cleo IceQueen launched the latest series of Coke Studio.
The "Coke Studio" which seeks to bring together and show case the diversity of African music talent wowed us, thanks to Coca-Cola. As we watched some of the music video's off the series such as "Simunye" the collaboration by Cleo IceQueen and Bucie of South Africa as well "Special Fi Mi" by South African rapper Aka and Patoranking of Nigeria .

As a brand lover, it was amazing to see all the 'Somebodies' come together over a Coke and drink away as they enjoyed the live set of music.

Here is my breakdown of the brand as observed last night .

• Product - Coca-Cola , one of the worlds #1 drink .
• Branding - The coke bottle used as bulb holder was as an authentic expression of art that was eye catchy .
•Coke studio set - Companies go out of their ways to have the perfect set at events ,Coca-Cola gave us the experience of a live studio session with a band.
• Branded goodie packs - Everybody loves a free gift, even better when it's branded. The trick is for the recipient to feel special as the company awards them for their loyalty with hopes that they stay loyal to the brand.

Looking forward to watching season2 of CokeStudio. #MusicLover #CokeLover #BrandLover @MarthaNakazwe