ZAMBIAN BREWERIES $2M INVESTMENT RESTORES CASTLE LITE PRODUCTION

" It is gratifying to know that Castle Lite Lager will be made from the finest Zambian barley, freshly malted in Zambia at the company's new maltings plant located in the Lusaka-South Multi-facility Economic Zone (LS-MFEZ) " said Hon Minister of Commerce , Trade & Industry - Margaret Mwanakatwe at the official commissioning of the Castle Lite packaging equipment on Friday February 3rd ,2017 at the Zambian Breweries Mungwi Road Plant in Lusaka.

The event was attended by Senior Government officials in the Ministry of Commerce ,Trade & Industry, Director General of the Zambia Development Agency, Managing Director - Zabs , Managing Director LWSC, Director of Research and Planning - ZRA ,Director General of ZNBC , Zambian Breweries Management and representatives of various media houses where the
Country Manager ZB - Annabelle Degroot expressed happiness and hopes that Castle Lite Lovers will enjoy the locally produced lager as Zambian Breweries is committed to providing their consumers with the best and such assured them that the local production of their favourite Castle Lite will in no way affect the high standard of the product.

For Zambian breweries this was a special day as they were launching this line which they had invested $2 Million in finally being commissioned .What better way to start the year than with such an achievement .

"Zambian Breweries had halted the production of Castle Lite in 2015 because its volumes had fallen to below 100,000 Hectolitre  level due to , among other reasons ,the high excise tax, at the time (60% tax rate), of which had also somehow provided an opportunity for smuggling the product into the country and accounting for twice that of the legally imported product. Given this development, Zambian Breweries made a loss of about k24 million in the financial year "

"We will maintain the high international standard. Nothing will change as the taste and everything else will be maintained. It is only that this will be produced and packaged locally ,Making it also more affordable and easily accessible"

Twitter - @MarthaNakazwe
Instagram - @QueenRuddieZambia

#BrandAwareness #Brandlover #CastleLite #ConsumerSatisfaction

#AreYouOnTrackZed ???? 👀

It's amazing how January seems so far from December when the year just begins. And with high hopes of achieving our planned goals as we start the journey, some of us lose track right in the middle, hence the hashtag #AreYouOnTrackZed .

Photo credit : Infinix Mobile

On Friday ,a group of us gathered at Pizza Hut to talk about our lives and check progress of the things we said we'd do this year.
The gathering, hosted by Dj LkM was meant to help us understand the importance of Focusing on the proposed goals as well as learning to plan and prepare as we try to implement our goals.

Personal branding was an issue we tackled because in everything we do, how we present ourselves reflects back on our work.
Practically, we chose Pizza hut as  venue choice to use as an example because of their branding and marketing strategy choices.

" Entering into an already existing market is a risk in business that is worth taking if properly planned. It may seem expensive but proper branding and marketing is good investment if you aim at being a market leader "- (Martha Ashley Nakazwe) The same applies to us personally especially if we are trying to breakout in an industry which has it's own favorites at the top.

"Brand power is everything" - (Roberto Zambia ) it is important to brand yourself in way that reflects your kind of work as that way the brand speaks for itself and you earn the respect from those that are seeing from afar.

#AreYouOnTrackZed #RobertoIntoYou #PizzaHutZambia


Photo credits : Infinix Mobile

#EmotionlessEmotions PartIV

Quietly I weep to myself. Buried under my sheets where it's dark enough.
Wondering how yet again, it's grieving time. Though for a different cause, but with familiar kind of pain.
The kind that reminds you of how much of a loner you are. How much being solitude has led to severe isolation.
Isolated because my dependency on man will cause me more pain as when I need someone to wipe my tears, none is available at my aid.

I wear my Hijab, looking directly into the mirror reminding myself that purity within will not only give "me" inner peace, but will allow "me" learn to love the "me" I strongly started to hate.

The fear of facing the demons roaming around , the fear of sleep because of nightmares , the fear of reality as it seems worse than the nightmares themselves.

How did I get here? I always seem to have my shit together.....
How did I get here?

Avoiding my shrink , because I don't want to talk. But I want to find the cure. I want to find myself. I want to find "me" and tell "me" to help "me" lift off this burden of self pity and guilt that "me" had self inflicted .

........ Until then,
To be continued.

#Ruddietude #EmotionlessEmotions

The Genesis VIP Party #RobertoIntoYou

The "glits and the glam" , the red carpet moment with flashing lights as the Zambezi Magic TV red carpet host 'Scarlet' interacted with the guests along side other media houses as they walked down the runner celebrity style  with the HuaweiP9 camera on standby to save the moments.

November 30th, 2016 - Multiple award winning RnB Singer/Song writer Roberto launched his latest video "Into You" at the Cigar Lounge in Lusaka Zambia which was hosted by Zambezi Magic -ZedTop10 presenter "Benas" .
The Bratherhood powered event saw performances off their new album "Genesis" which features Ice Kid ,Mandela ,Young Riko ,Ricky Panton and of course General Ozzy with the icing on the Cake that evening being the premier of the "Into You" video which too is on the album.

#RobertoIntoYou

Below is the "Into You" audio download link with lyrics courtesy of Brathahood and Zambian Music Blog.

http://www.zambianmusicblog.co/roberto-into-you/

#BrandLover #HuaweiP9 #ZambeziMagic #ZedTop10 #TheCigarLounge #Brathahood

Twitter @MarthaNakazwe
Instagram @QueenRuddieZambia

#MyClique 📷 💏💑Zamtelling it!!!!

 

#AboutFridayNight #ZamtelClique #ZametMediaCocktail #HadLotsOfFun with my #MyClique !

Last week Friday, we in media were treated to a networking "media cocktail " where we interacted with different kinds of clique's from both radio and television with the common 'connec' being Zamtel who's aim is for Zambian's to make it their primary sim.

" when we say buy Zambian, it is because 'Zamtel' is Zambian and is for the people " Mr Evans Muhanga - Chief Marketing Officer Zamtel, emphasising the support of local product saying "We need to change the game and be able to support local companies and generate resources locally".

My Top 3 reasons to join the network

• Local is laka -  Zamtel is a local company and all profits made stay within the country ✔

• The #CallAllNetworks promotion - This deal right here is the thing and the package it comes with is one you can not resist ✔

•#MyClique - The new campaign for University and College students who finally have an opportunity to become Zamtel brand ambassadors just by taking pictures with their " clique " (Friends ,a club of a society of like-minded individuals ) and posting it on Facebook ,Instagram & Twitter using hashtag #MyClique ✔ www.zamtel.zm


Watch me go green supporting local !!!! #ZamtelClique #LiveLifeToday #ZamtelIt .

Twitter @MarthaNakazwe
Instagram @QueenRuddieZambia

#BrandLover !

My domestic tours this year

On January 1st,2016 My team (The over-achievers ) and I met up to bless and speak positivity over this year, I prayed to God that I wanted to be a domestic tourist and I guess the big "Guy" up there answered my prayer too quick it was unbelievable .

As we celebrate *World Tourism Day* today, I choose to write about my domestic tourism experiences this year that I choose to call "Workations" as they all came about because of work and the brands I have had  to work under this year.

1 . Livingstone tour #HuntersDry .
During my Secondary school ,History was my favorite subject and finally I met David Livingstone ,walked on the ground he stepped on and of course got soaked at the Mosi-Oa-Tunya falls (that he named "Victoria Falls" in honour of Queen Victoria of Britain. ), I took a walk in Chief Mukuni's village were I picked a skull of a goatthat was eaten by one of the Lions in the area ,and yes I did take a walk with the Lions and the highlight of my trip was the bungee slide at the gorge on the Zambia-Zimbabwe bridge which was the best time of my life.

2. Siavonga Tour #MinuteMaidPulpy

 You know that fantasy of lying on the beach in a bikini enjoying the sun ,listening to the waves as the water runs across the lake ? Well I fulfilled that fantasy in April during the Easter holiday after an early morning of a Sampling activation .
Took a trip down to the Kariba dam and walked to the Zambia-Zimbabwe  boarder then went back to the beach at the hotel where I had the most peaceful "me time" as I lay on the beach.

3. Gwembe tour #MunyuCity
This was the most memorable of my life as I crossed the knife bridge before getting to Chief Munyumbwe of the Tonga people of Gwembe district's palace where we were served with Chibwantu (Traditional Tonga drink) upon arrival as we waited for Nshima to be ready while having a conversation with the Chief himself.

4. Trip to the Copperbelt on a Track #CastleLarger #Cosafa2016

One would wonder why a trip to 'Kopala' would excite me because I come from that part of Zambia . Lol But wait ,it was my first time riding on the riding on a truck on the Great North Road, reading a novel by my favorite writer while sipping on my tea.

5. Trip to Kafue #TeamBuilding

Benefits of having the coolest bosses , on African Freedom Day we took a trip down South to Tiffany's Canyon where I had my Charlie's Angel moment with 2 of my best friends .

6. Trip to Chaminuka #JourneyThroughTheZambezi #UnileverZambia

Recently went on a one day trip to Chisamba at Chaminuka Lodge where we greeted by the wildlife such as the giraffe's, antelopes and Monkeys before even reaching the actual resort. Had a lovely view of the Zambezi river as I  stood by the balcony with my girls thanking God for my job and for fulfilling my domestic touring dreams and I prayed for more trips now beyond boarders.

@MarthaNakazwe - Twitter
@QueenRuddieZambia - Instagram

#DomesticTourism #ZambiaTheRealAfrica #TIA #DomesticTourZambia
#WorldTourismDay

Coke Studio Launch

"A world without music can only be described by one word - Dull"  - Takunda Jinda  , on thursday night while i was, amoung  Musicians ,Actors and my fellow A-List socialites ,I had an opportunity to experience a listening session where Zambian icon Cleo IceQueen launched the latest series of Coke Studio.
The "Coke Studio" which seeks to bring together and show case the diversity of African music talent wowed us, thanks to Coca-Cola. As we watched some of the music video's off the series such as "Simunye" the collaboration by Cleo IceQueen and Bucie of South Africa as well "Special Fi Mi" by South African rapper Aka and Patoranking of Nigeria .

As a brand lover, it was amazing to see all the 'Somebodies' come together over a Coke and drink away as they enjoyed the live set of music.

Here is my breakdown of the brand as observed last night .

• Product - Coca-Cola , one of the worlds #1 drink .
• Branding - The coke bottle used as bulb holder was as an authentic expression of art that was eye catchy .
•Coke studio set - Companies go out of their ways to have the perfect set at events ,Coca-Cola gave us the experience of a live studio session with a band.
• Branded goodie packs - Everybody loves a free gift, even better when it's branded. The trick is for the recipient to feel special as the company awards them for their loyalty with hopes that they stay loyal to the brand.

Looking forward to watching season2 of CokeStudio. #MusicLover #CokeLover #BrandLover @MarthaNakazwe